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    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/leadership-case-study-using-value-proposition-design-to-develop-mobile-strategy-for-trello</loc>
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      <image:title>Digital Case Studies - Using Value Proposition Design to Develop a Mobile Strategy for Trello - Make it stand out</image:title>
      <image:caption>Simplified permissions was one of many improvements we made as a result of our strategy work.</image:caption>
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      <image:title>Digital Case Studies - Using Value Proposition Design to Develop a Mobile Strategy for Trello - Make it stand out</image:title>
      <image:caption>This ended up not being a strategic choice for Atlassian but was a great exercise in market trends.</image:caption>
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      <image:title>Digital Case Studies - Using Value Proposition Design to Develop a Mobile Strategy for Trello - Make it stand out</image:title>
      <image:caption>The Value Proposition Canvas. This strategic tool helped our mobile team gain clarity on user needs and align our product strategy.</image:caption>
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      <image:title>Digital Case Studies - Using Value Proposition Design to Develop a Mobile Strategy for Trello - Make it stand out</image:title>
      <image:caption>This made feature prioritization easier, pivoting from when mobile attempted feature parity.</image:caption>
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    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/leadership-case-study-guiding-design-vision-for-confluence-ai-strategy</loc>
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    <lastmod>2025-04-03</lastmod>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy - Make it stand out</image:title>
      <image:caption>Our vision showcased an extensive array of innovative AI features across the content discovery and creation spectrum.</image:caption>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy</image:title>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy</image:title>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy</image:title>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy</image:title>
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      <image:title>Digital Case Studies - Guiding Design Vision for Confluence AI Strategy</image:title>
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  </url>
  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/checkout-redesign-for-lululemon-shopping-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd054a4d73859772a3c9136/1616114095184-409N1PEZEZP6J0KKO6G7/checkout.jpg</image:loc>
      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Removed address empty state for new guests</image:title>
      <image:caption>Previously, a new guest had to go through several empty state screens to add a new address. By making the shipping address CTA primary and skipping an empty state for the address list the guest could quickly achieve their goal.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Better feedback on required fields reduced form errors</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Added adaptive labels for faster forms</image:title>
      <image:caption />
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Previously, the only way to add CVV was in error state</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd054a4d73859772a3c9136/1616114097557-ES31Q3RV6CHAKJHMVX0W/checkout5.jpg</image:loc>
      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Moved payment type selection to top level</image:title>
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Removed empty state for Payment Cards</image:title>
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Userflow | Starting State</image:title>
      <image:caption>I created a detailed user flow to document and understand all the possible journeys in the existing checkout process. Emojis indicated pain points, and quotes from user interviews illustrated guest frustration anecdotally.</image:caption>
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      <image:title>Digital Case Studies - lululemon iOS App Checkout Redesign - Userflow | Solutions</image:title>
      <image:caption>I created a detailed new flow and placed it side-by-side with the problem state user flow. This artifact enabled detailed discussion about the proposed solutions at a conceptual level.</image:caption>
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  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/medidata-scaling-an-app-by-adding-a-configuration-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd054a4d73859772a3c9136/1607491741099-CXF17ZNJT1I4YUR2HXRF/eConsent-Sales-Image-iPad-Mockup-2019.png</image:loc>
      <image:title>Digital Case Studies - Medidata: Scaling an App by Adding a Configuration Service</image:title>
      <image:caption>The iOS app eConsent has a complex set of site-specific configurations we needed to accommodate.</image:caption>
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      <image:title>Digital Case Studies - Medidata: Scaling an App by Adding a Configuration Service - A Five Star App</image:title>
      <image:caption>We launched eConsent in the Apple App Store.</image:caption>
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  </url>
  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/dumpster-fire-to-dream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
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      <image:title>Digital Case Studies - Dumpster Fire to Dream Team</image:title>
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      <image:title>Digital Case Studies - Dumpster Fire to Dream Team</image:title>
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      <image:title>Digital Case Studies - Dumpster Fire to Dream Team</image:title>
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  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/masterclass</loc>
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    <lastmod>2021-03-18</lastmod>
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      <image:title>Digital Case Studies - MasterClass: User Research for a New Product Launch</image:title>
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  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/mindjet</loc>
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    <lastmod>2021-03-18</lastmod>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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      <image:title>Digital Case Studies - Mindjet: Design Operations in the Innovation Space</image:title>
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  </url>
  <url>
    <loc>https://www.portfolio.caitlinsteele.com/my-case-studies/dumpster-fire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
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      <image:title>Digital Case Studies - Medidata: Designing &amp;amp; Building a Chatbot in 28 Hours - Yes, We Started with Sticky Notes</image:title>
      <image:caption>We cycled through the design thinking process for ideas.</image:caption>
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      <image:title>Digital Case Studies - Medidata: Designing &amp;amp; Building a Chatbot in 28 Hours - Teamwork Makes the Dream Work</image:title>
      <image:caption>Ramiro and I were still in a great mood after a long night of work.</image:caption>
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      <image:title>Digital Case Studies - Medidata: Designing &amp;amp; Building a Chatbot in 28 Hours - Meet “Advocate”</image:title>
      <image:caption>The Google API we used allowed us to demo the chatbot live at the global presentations session the next morning.</image:caption>
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      <image:caption>Case Study: Using Value Proposition Design to Develop Mobile Strategy for Trello</image:caption>
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      <image:caption>Case Study: Medidata: Scaling an App by Adding a Configuration Service</image:caption>
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      <image:caption>Rebrand: Sacred Heart Cathedral Preparatory</image:caption>
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      <image:caption>Portfolio: Vision Book</image:caption>
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      <image:caption>Portfolio: Fair Trade USA Annual Report</image:caption>
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      <image:title>Branding &amp; Print Design - Admissions Minisite - The new Acceptance site was one of many pieces to replace the out-dated “Virtual Campus Experience” and old branding.</image:title>
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      <image:title>Branding &amp; Print Design - Vision Book: Sacred Hearth Cathedral Preparatory</image:title>
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      <image:title>Branding &amp; Print Design - Rebrand: Sacred Heart Cathedral Preparatory</image:title>
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      <image:title>Branding &amp; Print Design - Rebrand: Sacred Heart Cathedral Preparatory</image:title>
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      <image:title>Branding &amp; Print Design - Annual Report: California Pacific Medical Center - I was responsible for theme, art direction, layout, production and project management. The final book won a Hermes Creative Award (Platinum), a Print Magazine Certificate of Design Excellence, a MarCom Award (Gold), and a Healthcare Advertising Award (Gold).</image:title>
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