Pragmatic Creative & Lead Designer
Seasoned product designer with a knack for solving complex problems through thoughtful UX solutions across global organizations. I bring both strategic vision and detailed execution to every project, creating coherent user experiences even in highly regulated environments where precision matters.
I excel at transforming complicated concepts into intuitive designs that users genuinely enjoy. My passion lies in crafting design systems that create consistency and efficiency, while always keeping the focus on customer needs. I design products that not only delight users but deliver measurable business results that executives can't ignore.
My work creates solutions that function beautifully in the real world and significantly impact the bottom line. Currently, I'm applying my expertise at GitLab, where I’m designing the project and program management portfolio to help teams collaborate more effectively.
Case Study: Guiding Design Vision for Confluence AI Strategy
Case Study: Using Value Proposition Design to Develop Mobile Strategy for Trello
Case Study: lululemon iOS App Checkout Redesign
Case Study: Medidata: Scaling an App by Adding a Configuration Service
Case Study: Dumpster Fire to Dream Team
Portfolio: Admissions Website
Portfolio: MasterClass Gift Cards
Rebrand: Sacred Heart Cathedral Preparatory
Portfolio: Vision Book
Portfolio: Fair Trade USA Annual Report
Areas of Expertise
Design Management
Product Design & Strategy
Brand Development
Marketing & Communications
Bringing Snacks
Recent Projects
10 (hard-learned) lessons when designing for native mobile
Moved to Scotland!
My “Why?”
I love working with interesting people to design and build products the world needs now.
A few of my accomplishments…
As employee number three at MasterClass, helped take the startup from an idea with angel funding through Series C on its journey to being valued at $2.5 billion.
Designed a suite of electronic informed consent cloud products for clinical trials adopted by 18 of the worldʼs top 25 pharmaceutical companies at Medidata Solutions, decreasing the timeline for study and site set-up by 1200%.
Redesigned lululemon’s mobile checkout, resulting in an estimated incremental annualized revenue impact of $20+ million.
At California Pacific Medical Center, introduced creative project management best practices, a job ticketing system, and PDF workflow, expediting design time and lowering prepress costs while producing purpose-driven creative that won dozens of industry awards.
Led San Francisco’s oldest private college preparatory high school through the most intensive branding exercise since 1852; building consensus and generating excitement among diverse stakeholders; equipping the school with messaging, an identity guide, channel-specific content strategies, a responsive website, editorial calendars, inbound marketing tools; increasing tuition revenue by 16.66% in the first year.